Assoc. Prof. Dr Beh Kok Hooi

ASSOCIATE PROFESSOR DR. BEH KOK HOOI is a dedicated and visionary leader in higher education, bringing extensive experience in academic administration, strategic planning, and institutional transformation. With a strong foundation in management and organizational behavior, he has successfully led initiatives that enhance educational quality, industry

collaboration, and student engagement.

Dr Beh played a pivotal role in the transformation of Han Chiang College into Han Chiang University College of Communication (HCUC), solidifying its position as a leading not-for-profit private higher education institution in Northern Peninsular Malaysia. His leadership has ensured that HCUC remains committed to fostering academic excellence, innovation, and accessibility for

all deserving students.
Recognizing the importance of global education and industry relevance, Dr Beh spearheaded the establishment of dual awards in collaboration with credible international partners. This initiative has enabled students to access high-quality, globally recognized education at an affordable cost, aligning with the demands of the Fourth Industrial Revolution. In light of this, he strives to keep HCUC at the forefront of technology by introducing AI-related courses, empowering students with the skills and knowledge needed to excel in this digital and AI-driven economy.

In the realm of infrastructure and facilities, Dr Beh has been instrumental in driving major development projects. One of his notable achievements includes the upgrading of HCUC’s TV Studio and Creative Media Centre. This initiative has provided students with hands-on experience in a professional setting, equipping them with the necessary skills to thrive in the competitive media and communication industry.

Dr Beh is also leading HCUC’s transformation frontier, overseeing a major expansion plan aimed at enhancing the institution’s infrastructure and academic offerings. The transformation will include a dynamic Student Engagement Hub, a vibrant space designed to accommodate several hundred students. This hub serves as a central point for student activities, fostering collaboration, creativity, and community engagement, and offering a place where students can thrive outside the classroom as well.

Under his guidance, HCUC has successfully garnered significant support from various stakeholders, allowing for the development of new and improved teaching and learning facilities. This initiative is set to redefine higher education in Penang, providing students with a modern, conducive academic environment and setting new benchmarks for student learning experiences.

Beyond institutional leadership, Dr Beh is a strong advocate for academic collaboration and community engagement. His ability to cultivate strategic partnerships has led to impactful initiatives that benefit both students and the broader educational ecosystem. His expertise in management, strategic planning, and human capital development has positioned him as a key contributor to Malaysia’s higher education landscape.