H.E. Sandiaga Uno

Minister of Tourism and Creative Economy, Indonesia


H.E. SANDIAGA SALAHUDDIN UNO or better known as Sandiaga Uno, was inaugurated by President Joko Widodo as Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency on December 23, 2020.

Sandiaga Uno earned an academic degree in Bachelor of Business Administration from The Wichita State University, United States of America, and graduated with Summa Cum Laude predicate. Furthermore, he obtained a Master of Business Administration from The George Washington University, United States of America.

Sandiaga Uno is known as a big businessman with various experiences serving as directors of a number of companies in various sectors, including:
Summa Group, Jakarta, May 1990 – June 1993
Seapower Asia Investment Limited, Singapore, July 1993 – April 1994
MP Holding Limited Group, Singapore, May 1994 – August 1995
NTI Resources Limited, Calgary, Canada, September 1995 – April 1998
PT Recapital 1997 – 2007
PT Saratoga Investama Sedaya, April 1998 – June 2015

Sandiaga Uno’s political career began when he was sworn in as Deputy Governor of DKI for the 2017-2022 period. During his time as deputy governor, he intensively created programs aimed at fostering entrepreneurship in Jakarta residents. He is also actively encouraging DKI Jakarta to become a halal tourist destination.

At the beginning of his leadership at the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency, Sandiaga Uno brought the concepts of innovation, adaptation, and collaboration. Innovation is needed because in a short time there must be a fundamental change in revamping the tourism sector and the creative economy. Adaptation is needed considering that Indonesia is faced with the Covid-19 pandemic, so the tourism industry and the creative economy need to adapt to new habits or also known as Cleanliness, Health, Safety and Environmental Sustainability (CHSE). Meanwhile collaboration is needed because to restore the tourism sector and the creative economy requires the involvement of all parties.