Ivlynn Yap

Ivlynn loves to write and communicate. She is always challenging herself to come up with termsand words which speak to the minds and hearts of her clients’ target readers and audiences. Shefirmly believes that effective communication can only take place at the right time and under the right circumstances. Ivlynn is equipped with over 30 years of experience in journalism, production, online web property, advertising, event management, crisis communications management, and regional marketing communications roles in local and multinational companies.

She is a certified trainer by HRD Corporation andhas trained top executives from multiple industries on communication-related topics.

Education

• Master of Science in Economic Crime Management, HELP University (In progress)
• Honors Degree in Arts (Mass Communications), Universiti Kebangsaan Malaysia (UKM)

  Professional Experience

  • Crisis Comms & Reputation Management Lead ConsultantCitrine One Group of Companies (2001 – current)
  • Head of Corporate Communication DepartmentPerbadanan Insurans Deposit Malaysia, PIDM (2021- 2024)
  • Editor, Producer, Business Development Manager,CNET (2000-2001)
  • Regional Marcoms Manager (SEA, India, Pakistan, Australia,New Zealand) Advanced Micro Devices, AMD(1997 – 2000)

    Personal Involvement

  • Chairman of the Dataran Prima Management Corporation(DPMC) – Phase 3 , 2015 -2017
  • Chairman of #MYfemaleVoice, a non-profit collective determined to highlight and champion gender equity

    in theprofessional and daily life of Malaysians.

    Speaker Experience

  • AsiaPR Conference 2023
  • Asia Anti-Fraud Summit 2023Asia Business Forums
  • PRAsia 2022
  • International Association of Business Communicators(IABC) Virtual World Conference 2020

    Professional Achievements & Accolades

    PIDM

  • Senior Management Committee(SMC),
  • Enterprise Risk Management(ERM) Committee
  • Co-Project Director for IndustryPortal System (IPS)
  • Co-Project Director of Reimbursement SystemEnhancement (RESE)

    CITRINE ONE GROUP OFCOMPANIES

  • Certified Trainer by HRDCorporation
  • PR Awards SEA 2017 for Best Crisis Management – PutrajayaPerdana Berhad (Bronze)
  • MPRCA Public Affairs Campaign of the Year Award 2011 – PEMANDU (Finalist)
  • MPRCA Promotional Activity of the Year Award 2012 – PETRONAS (Finalist)
  • MPRCA Corporate Branding of the Year Award 2012 – University of Southampton (Finalist)

  Notable Experience
  Ivlynn was hand-picked by PEMANDU as the Comms Lead Counsel for LRT3 project from Oct 2017 to June 2018, playing an advisory role to MRCB George Kent, the Project Delivery Partner (PDP) and Prasarana (Project Owner) for LRT3 rail project.

  She was tasked to provide an advisory role to the top management on issues and crisis communications management, stakeholder management, media management as well as eventmanagement.