Mr. David McCann
CEO & Co-Founder, BCX Design, Singapore
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biography
MR. DAVID MCCANN is a globally recognized expert in behavioural science, strategic transformation, and AI-powered innovation. As co- founder and CEO of BCX Design, David partners with organizations to unlock growth, elevate customer experience, and lead culture change through a rigorous, human-centered approach grounded in behavioural science.
Over the past 15 years, David has delivered measurable results for clients across North America, Europe, and Asia. His experience spans financial services, consumer products, international development, and enterprise technology. Working with startups, large enterprises, and governments David helps teams reimagine customer journeys, scale AI responsibly, and design for effective change.
At BCX Design, David integrates behavioural science with design thinking, digital transformation and innovation strategies. His methodology empowers leaders to predict and shape customer and employee behaviours that matter most—decisions, habits, trust, and motivation—by pairing evidence-based techniques with scalable technologies. David helps organizations move beyond gut instinct toward confident, data-driven decisions that accelerate innovation and reduce risk.
David’s recent work has focused on three high-impact domains; Customer Experience Optimization: Using behavioural AI to turn static customer journeys into adaptive, conversation-driven experiences—improving retention, reducing churn, and strengthening emotional engagement. Culture Transformation: Equipping teams to adapt to change, align with strategic goals, and build inclusive, agile, and feedback-rich cultures. Innovation Strategy: Developing frameworks that enable leaders to explore new markets, launch products faster, and make less biased, more strategic decisions—especially when navigating unfamiliar or high-risk terrain.
What makes David’s approach unique is how he operationalizes behavioural science through AI. By embedding behavioural heuristics, segmentation, and decision-making frameworks into digital tools and product workflows, he enables leaders to scale interventions that might otherwise stay trapped in training manuals or pilot programs. His work addresses real organizational blind spots—like decision fatigue, status quo bias, and HiPPO (Highest Paid Person’s Opinion) dynamics—with practical design interventions that democratize insight and foster trust.
David is also an educator and storyteller. He has taught at leading universities (Thammasat University and Chulalongkorn University) in Thailand and India, contributed to innovation masterclasses, and writes extensively on behavioural AI, growth strategy, and change leadership. Through his public writing and public speaking, he brings clarity to complex ideas and challenges organizations to align technology with humanity.
If your organization is exploring how to use behavioral science and AI to build better products, shape stronger cultures, or improve customer outcomes, David brings the frameworks, tools, and stories to help you take the next step.