
Chief Executive Officer, BRANDi and Companies
Piyachart (Arm) Isarabhakdee is the only Thai to hold a Master’s Degree in Space Technology and Planetary Exploration from the University of Surrey. He also earned a certificate in Value Management from Harvard Business School, where he explored how managing shared value— economic and social—can reshape corporate strategy.
Now the CEO of BRANDi and Companies—a core-level strategy consultancy—he leads a team of strategists, also known as “BRANDists,”in transforming conventional entities into sustainable and future-ready ones. For more than 12 years, he has continuously engaged with the private sector, public sector, and civil society organizations from over 23 industries through economy restructuring and systematic transformation to sustainably create a positive impact on the economy, society, and environment.
As an industry-based strategist, Piyachart is the only Thai business leader to serve a second term as a Fellow of the World Economic Forum’s Global Future Council, and a renowned global speaker on corporate strategy, new economic model, and sustainable growth. He has delivered insights on more than 100 stages across 10+ countries.
He is also the global thought leader who pioneers “Sustainomy”—a new paradigm that reengineers world values and systems to strengthen the existing economy, restore the environment, and propel ecosystem growth. This forward-looking model has been presented to global leaders across sectors, offering a practical path toward inclusive, long-term development.
In recognition of his thought leadership, he was invited to speak at the TIME100 Davos Dinner during the World Economic Forum Annual Meeting 2025, where he addressed global challenges and shared the way forward through Sustainomy.
Piyachart represented Thailand for two consecutive years at the UN’s largest climate summit, COP 28 and COP 29, and served as the only representative from Business and Industry at the High-Level Political Forum on Sustainable Development (HLPF) in 2023. For the third year in a row, he was also invited to speak at the World Economic Forum’s Summer Davos in China, joining over 1,600 global leaders.