Helena Phua

Executive Vice President, Asia Pacific, The New York Times, Hong Kong


Ms. Helena Phua was appointed Executive Vice President, Asia Pacific of The New York Times Company in April 2014. She is the head of commercial, responsible for the New York Times’ Asia Pacific, and is the publisher of the New York Times Chinese Magazine “Shi” (in Chinese “時”), the company’s first publication in simplified Chinese since 2018.

Under Helena’s leadership, The New York Times has become the regional leader in circulation and readership, achieving its highest ever circulation growth in Asia, and building its publishing alliance network across the region. Helena has also been instrumental in expanding The Times’ online audience and engagement, bringing NYT flagship conferences such as Travel conference in Singapore, Luxury conference in Hong Kong, Energy conference in Kuala Lumpur, and many more. During her tenure with the Company, Helena has received four Publisher’s Awards.

In 2016, Helena was elected to the Board of The Society of Publishers in Asia (SOPA), the region’s most prestigious media association, after previously serving as Honorary Treasurer from 2011 to 2013.
Currently, Helena is the Executive Committee member of MayCham Hong Kong & Macau.

Helena was also inducted as a lifetime honorary member of Les Clefs D’or International in 2016 and an honorary member of Golden Keys China in 2017, and Hong Kong in 2021.

Helena completed management courses at INSEAD Singapore, the world’s leading business school.