Ms Jazreel Goh

Director Malaysia / Head East Asia Insights and Engagement Hub British Council Malaysia


JAZREEL GOH first joined the British Council in June 2004 where she led on the UK’s largest education marketing and partnership initiatives in mainland China.

Prior to that, Jazreel Goh worked in various organisations in Malaysia, Australia, as well as Hong Kong in the areas of brand management, corporate planning and investment, international education consultancy, as well as in intellectual property licensing.

In 2011 she set up the British Council’s Education Intelligence Unit – the first emarketing platform dedicated to international education research for the industry globally. In 2013, she led the development and launched the UK’s flagship outward mobility programme – Generation UK which has since led to a 104% growth in British students to China. During her tenure, the UK became one of the largest providers of transnational education in China and the first country to initiate a multi-lateral education collaboration platform bringing together institutional partners from UK, China, Sub-Saharan Africa and ASEAN countries on co-funded projects.

Jazreel Goh was born in Malaysia and after completing her secondary school in Malaysia and senior secondary school in Singapore, left for further studies in Melbourne, Australia. She graduated with a Bachelor of Arts from Monash University and was awarded the Equity and Merit Scholarship by the Australian Government to undertake her Master of Arts in Applied Linguistics. She was awarded an MBE in 2017 for her services to UK education in China.

Jazreel returned to Malaysia in September 2020 to take up the roles as Director Malaysia and Head of East Asia Insights Hub for the British Council. She was listed as one of the top 50 Voices in the Australia-ASEAN international education sector by The PIE Insider Leadership Digest 2023.