Prof. Dato’ Dr. Jayles Yeoh

Dato’ Dr. Jayles Yeoh has been known as a dedicated entrepreneurial — thinking educationist. Having spent more than 20 years of his career in the fields of educational market development both locally and internationally, he is known for successfully promoting the “Malaysia Education” brand across the world. He has been continuously playing the key-role in contributing his views on the internationalisation of higher education through innovative approaches and new model of programme franchising to education providers worldwide.

For his effort, he’s conferred as a Professor of Globalisation by Seokyeong University in South Korea, Professor of Marketing by Beijing Oriental University and Adjunct Professor of Global Branding Institute, USA. He is also appointed as the Visiting Professor to College De Paris, France in 2021. He is the President & CEO of AIMSMET Executive Education, that focuses on exporting Lifelong Training & Learning to Asia, ASEAN and the Middle East. He’s also an Honorary Fellow of the Association of Business Executives, United Kingdom, which carries the title FABE.

He is also the Immediate Past President & Chairman of the Education & Training Bureau, of the ASEAN Retail Chains & Franchise Federation (ARFF); Advisor to Malaysia International Exhibitors Association (MIEA), Co-Chairman of the International Federation of Chamber & Commerce, (IFCC), USA; Honorary Director, Southwestern University of Finance & Economics, Sichuan, China and Advisor to Malaysia Digital Chamber of Commerce (MDCC).

As a believer of lifelong learning development to empower thinking minds, he has occasionally been invited to speak not only locally but globally. In 2017, he was invited to speak in the House of Parliament of England, to present AIMSMET thoughts on the need for radical change in education systems. Early this year, in Jan 2021, he was invited by India Policy Times to speak on pioneering a global education system to make Asia a Global Education Hub, at World Education Conference Online 2021.

In June 2021, he authored his first book, “Out of Whack”. which aims to share his personal thoughts on the radical changes of the education system globally.