Professor Datin Paduka Dr Samsinar Md Sidin

Vice Chancellor of Universiti Tun Abdul Razak (UNIRAZAK)


PROFESSOR DATIN PADUKA DR. SAMSINAR MD SIDIN graduated with Bachelor of Business Administration (BBA) from Western Michigan University (1984), Master of Business Administration (MBA) (1986) and Doctor of Philosophy (PhD) in Business Administration from University of Arkansas, USA (1994). She graduated with honours (Cum Laude) and was the recipient of the Wall Street Journal Award for Best Student in Economics. She also graduated in the top five and was nominated to represent University of Arkansas for the George Hay Brown Award for excellence in Marketing at graduate level in her MBA program. She was conferred with the honour Darjah Kebesaran Sultan Sharafuddin Idris Shah (D.S.I.S) by the Sultan of Selangor, Malaysia (2017). She is a member of Yayasan Telekom Malaysia (TM) Board of Trustees, a council member of Malaysia Qualifications Agency (MQA) and Treasurer of Vice Chancellors’ Council for Private Universities (VCCPU).

Professor Samsinar is currently the Vice Chancellor of Universiti Tun Abdul Razak (UNIRAZAK). As the Vice Chancellor, she has spearheaded a transformative journey for the institution, collaborating with management to reshape its academic landscape and institutional ethos. Her visionary leadership has fuelled a renaissance at UNIRAZAK, fostering innovative programs, forging strategic partnerships, and prioritizing research excellence.

Moreover, Professor Samsinar has been at the forefront of leading the academic team, fostering a culture of collaboration, innovation, and academic excellence. Her guidance has empowered faculty members, promoting an environment where scholarly pursuits flourish and students receive a comprehensive and enriching education.

Before her tenure at UNIRAZAK, Professor Samsinar has been with Universiti Putra Malaysia (UPM) involved in teaching, research, and administration. She has extensive teaching experience in Marketing and Management at undergraduate and graduate levels. She held various important roles such as Director of Corporate Planning Division for UPM, where she oversees the strategic planning and future directions of the university. As Dean, Graduate School of Management (GSM), UPM she heads the GSM team for an especially important and challenging task of getting GSM to greater heights and maintaining the ‘Top Business School’ status in Malaysia. Together with her team, Professor Samsinar has successfully made UPM as the first university in Malaysia accredited by world renowned and prestigious Association of American Collegiate Schools of Business (AACSB).

Professor Samsinar is an active and productive researcher. Her major research areas include consumer behaviour, family decision making, branding and brand index, tourist behaviour, entrepreneurship, and supply chain management. She has published and presented her research findings in major national, regional, and international journals and conferences. She has co-authored books and writes chapters in several books. She also has several patents in construct measurements, and won Gold, Silver, and Bronze Medals at UPM’s Invention and Research Exhibitions.